Professionals in the hospitality industry may apply Totana until May 30 formally to the corporate brand "Totana Origin" accession after the City Council to extend this period.
Totana City Council created a Community trade mark for the agricultural and livestock sector that would allow the municipality to provide its own distinct corporate image for identification and promotion, in order to positively differentiate the excellence and environmental benefits of food and agricultural products and livestock Totana.
All participants in the promotion of "TO" campaign pledge to meet the following requirements:
1. Possession of License Activity and discharged in business tax in any of the activities implemented under the framework established by law.
Two. Having registered office and / or tax in Totana.
Three. Exists the requirement to serve a menu or a lid that has the totanero product as protagonist, using one or more local products in its creation (either food or drink), inviting all totaneros and visitors to visit the facilities and test new creations, besides being "a claim in the face of external promotion" of the municipality.
Thus, they pretend boost the consumption of local products.
April. Maintain a visible place for customers covers and menus offered and any promotional material "TO" The City, along with the hotel establishment shall be fixed to the correct location of this material.
In this promotion may accede to all natural and legal persons whose professional activities to meet criteria gastronomic premises for bars, restaurants, cafes and the like in Totana;
and proposing the products included in this initiative are specifically included.
The City Council corporate mark publicly presented last November 29 employers of the productive sectors of Totana and industry associates.
The initial promotional campaign launched by the City included the labeling of the corporate brand in local business vehicles and public transport vehicles (taxis) edition shopping bags with the labeling of the "TO" edition material for the hotel (chopsticks, placemats ...) and the presentation of the so-called "spike totanero prepared with typical local products by restaurateurs and coinciding with the festivities of Santa Eulalia.
It also proceeded to the publication of a roll-up of the corporate brand, with which to cover all official acts related to the promotion and dissemination of the "TO" and clothing material fungible office (and envelopes) with the new corporate image.
One of the activities planned for this year is to develop a basis for the hospitality industry in order to adhere to the latter promotional campaign Totana Town Council will take place in this sector.
The city of Totana participating establishments provide all kinds of informative and promotional material from the "TO" and a guide that will be available online by the City and will be included as a tourist highlight is created content.
The initiative includes the establishment and promotion of tourism is to be drawn with a permanent participants along route a year in which catering establishments must offer a menu or cap, based mainly on them local products.
To this end, primers were issued and for every 5 to 10 tapas menus consumed in establishments belonging to laa campaign, the applicant may be collected at the Tourist Office a representative of this promotion bag with lots of local products of the municipality.
