Agricultural Cooperatives, horticultural enterprises, livestock associations, business organizations and local hostelry have joined together to promote the corporate brand "Totana Origin. Agricultural and Livestock Quality" (TO), sponsored by the City, through the products produced and processed in this municipality.
The Mayor of Totana, María Isabel Sánchez, accompanied by the CEOs of Agricultural and Food Industry Training, Ãngel García Lidón, and the director of the Institute of Tourism of the Region of Murcia, Enrique Ujaldón have publicly presented this initiative in an institutional event held in the plenary hall.
The presentation has had city officials, representatives of business organizations Totana and its region, agricultural unions, business and hospitality fabric, professional associations and neighborhood associations and other entities colaboradas, among others.
Through this corporate image will be promoted outside the regional all products that are produced in the town boundaries, as farmers and ranchers will use this new brand as a symbol of identity, reference and quality of the products they market cooperatives and organizations involved.
The new image of agricultural and livestock products from Totana, through what is the symbol, in which several striking colors are inserted, is represented by the "T" which would be a head of cattle and "O "the fruit of agricultural products.
This logo is intended to standardize the external promotion of the products and encourage users and consumers know firsthand the origin of the products they are consuming low quality parameters and excellence.
At the end of the act, has held a food tasting prepared with exclusive products of the earth, as pipirrana, totanera pumpkin cream cake, paprika, tortillas mixed vegetables, alcahofitas with ham and bacon, sausages, vegetable basket chaps on totanera orchard, mantellina and sweet "Santiaguito" among others.
The launch of the corporate brand is developed under a campaign supported with informative and promotional material such as signs on vehicles transporting goods from local businesses and cooperatives and public transport vehicles (taxis and buses); informative posters and indicators to and out of town, among others.
Have also been produced stickers and items for retail and catering establishments to assist in the dissemination of the "TO" as the issue of shopping bags and equipment for hospitality (chopsticks, napkin dispensers, card / menu, coasters, etcéteta ) as well as stationery and local institutional signage.
Totanero skewer "TO"
Similarly, coinciding with the festivities of Santa Eulalia'2013, was going to present at the Fair Day and establishments belonging to the Association of Innkeepers Center Totana (HOSTELCENTO), the so-called "totanero spike" that draw up by restaurateurs with typical local products.
This spike cake is made with paprika, mixed vegetables tortilla totanera garden (broccoli, artichoke and onion), seasoned with garlic or cream of pumpkin totanera.
This initial campaign will be completed by mid-2014 with a conference Tasting and Gourmet Products Exhibition totanera.
The initiative also involved other companies that sell products in Totana, as related to meat and dairy products and egg, respectively.
View report:
http://www.totana.com/cgi-bin/presentacion-de-la-marca-to-totana-origen.asp
