The corporate profile of the Totana City Council in the social network Twitter @AyuntTOTANA has been cast this week, for the first time since its configuration, in the TOP-40 of the most influential accounts of town halls in Spain.
This notification represents an important advance compared to other administrations, taking into account that it has been in operation for about two years and has only 1,552 followers, the vast majority outside the municipality.
This corporate profile has already been consolidated for several months in the TOP-10 of the most widely disseminated and influential profiles of mayors and local entities in the Region of Murcia, but it had never entered national analytical meters.
The Municipal Communication Office created this profile in February 2012 on an experimental basis, although it began to be used with continuity and vocation of public service a little over two years ago.
For the first time, the most prestigious barometer and analytical meter "Barómetro Alcaldes-Ayuntamientos", which manages the measurement of the profiles of mayors and town halls in Spain, this week included the institutional profile of the totanero Consistory in the 38th position in Spain.
In the last year and a half, the profile has gone from 114 followers to more than 1,500 followers, during which time more than 4,730 tweets related to local information generated by the municipal institution have been counted.
To understand this analytical measurement, we must consider that among the most influential are, in this order, the municipalities of Madrid, Seville, Valladolid, Barcelona, â€‹â€‹Malaga, Vitoria-Gasteiz and Valencia.
In front of the profile of the City council of Totana, they are located in the Region of Murcia only the consistories of Archena, Alcantarilla and Molina de Segura, that they have been working more years the municipal information in this social network.
In the last weeks the rates have been interacting and the impressions have multiplied ostensibly obtaining 32.8K impressions in the last period of analysis.
The index of influence in this social network is measured by who is more relevant to a series of people-profiles, also generating greater diffusion and impact in them and greater engagement, which is the degree to which a consumer interacts with your brand ( it is based on creating certain loyalty and motivation for our users to defend and feel part of the brand, and in this way they refer us new users).
Currently, the City of Totana has profiles on Facebook and Twitter;
and it is planned to launch Instagram and Youtube in the coming months.