| Youth and Air Ministers launch the campaign "Your OK can be a KO", a social awareness initiative on risk behaviors for young people | The Youth Council launched the campaign "Your OK can be a KO", a social awareness initiative aimed at all audiences but whose main objective is the youth and adolescents of Totana. The campaign, which has been designed and will be developed by members of the Air Ministers Association in collaboration with the Youth Council, will take place over the next few months, with different themes.
Ethics about risk behaviors for young people. The first of the themes with which I will start this campaign, will be related to the Covid-19 pandemic, precisely in these moments where the incidence is decreasing we must redouble our efforts before a period of meetings and meetings such as Christmas, so it is considered that now is the best time to launch this first message with the “Kovid” campaign. It has a graphic concept based on a parallelism between the physical virus and a digital virus; and it is shown through digital conversations where irresponsible behavior is evidenced in the face of the pandemic situation we are experiencing, using the affirmation "Ok".
an Ok referring to selfish and irresponsible behavior that can become a "KO". It is intended to create that visual phonetic game where when inverting the OK the exact opposite occurs (Positive-Negative).
The campaign that will be launched mainly through social networks, as it is the most used medium by the public to which it is intended, will also have visual aids (posters, roll structures -up, etc tera) located in strategic places of the public thoroughfare and municipal premises in order to reach as many people as possible. It is also intended from the Youth Council to continue with the realization of sensitization and social awareness activities aimed at the young population in order to promote social responsibility on other issues that will be developing throughout the first half of 2021 with participatory activities in social networks and that also affect our young people in a very direct way.
