Totana City Council wants to involve the primary sector and the Association of Hoteliers in spreading the brand "Totana Origin. Agricultural and Livestock Quality" (TO) as well as in the promotion of typical products of Totana leaning over the coming months in several advertising campaigns and dining.
The mayor, Isabel Maria Sanchez, and the Councillor for Agriculture, Diego Munoz, recently met with representatives of cooperatives, livestock and mills, as well as professionals in the local hospitality industry, in order to perform a coordinated manner launch and presentation of the corporate image that will promote agricultural and livestock products Totana.
The Consistory publicly present the corporate brand "TO" the next day November 29 employers of the productive sectors of Totana and associates, and will feature a tasting dishes made with exclusive products of the earth.
In addition, the campaign has included the development of educational material and promotional brand labels on goods transport cooperatives, informative posters and indicators at the entrance and exit of the town, stickers for retail and catering establishments to assist in the dissemination of the "TO" shopping bags with labeling and hospitality material (sticks, cards, placemats, etc.).
Similarly, coinciding with the festivities of Santa Eulalia'2013, is being presented at the Fair Day called "Skewer totanero", to be developed by local restaurateurs with typical products.
This campaign will be completed with a tasting menu Days Products Expo totanera and to citizens in general to be held in 2014.
This corporate image will henceforth branded products that are produced, marketed and distributed in the agricultural and livestock sector want to get involved in this initiative, with the majority of primary sector companies Totana.
Through this initiative will be promoted beyond regional borders all products that are produced in the city, as it is used as a symbol of identity, reference and quality of the products they market stakeholders.
The new image of agricultural and livestock products from Totana, through what is the symbol, in which are inserted several bright colors, is represented by the "T" what would a head of cattle and "O "the fruit of agricultural products.
