The Local Development Center of Totana hosted yesterday a new free workshop on online advertising organized by the entity Electronic Commerce Region of Murcia (Cecarm), and has had the participation of more than 60 people.
The workshop was inaugurated by the first Deputy Mayor and Councilor for Economic Development, Juan José Cánovas, and the Councilor for Formative Programs, Antonia Camacho, as well as the new manager of Cecarm, Marcos Antonio Fernández Esteban.
The Ministry of Finance and Public Administration has started this week a new cycle of free workshops Cecarm on effective online advertising, whose first session has been held in Yecla.
With the title 'All SEM: effective online advertising', the workshop was given by the marketing expert 'on line' Presentation Carpe.
The Cecarm project is managed by the Integra Foundation, attached to the Ministry of Finance and Public Administration, and is funded by the European Community and European Feder funds.
Attendees have learned how to get their message out to their potential customers through advertising on Google AdWords and Social Networking, and they've learned tricks for low-budget campaigns, how to leverage their databases, proficiency analysis, and get the most out of it. the budget for online advertising.
This course was also held in Cartagena (October 18) and will also take place in Torre Pacheco (October 24), Archena (October 25) and Murcia (October 26).
Cecarm's new manager, Marco Antonio Fernández, explained that "these workshops aim to boost e-business, improve the image, attract more customers and increase sales, while improving the job skills of the people who perform them" .
About 3,000 people will participate this year in the 35 free e-commerce and digital marketing workshops offered by the Ministry, through the Cecarm project of the Integra Foundation.
So far this year 26 workshops have been held in 19 municipalities, with the assistance of some 2,000 people, aimed at creating online business, attracting and increasing qualified traffic to the web and Internet sales.
The workshops, which are aimed at entrepreneurs, entrepreneurs, SMEs, self-employed, unemployed and all interested people;
are aimed at improving digital competencies and enabling attendees to develop a successful Internet business.
In addition to the free courses, Cecarm offers a face-to-face consulting service, whereby, confidentially, a consultant solves doubts about the e-business.
So far this year it has assisted 64 entrepreneurs.
Cecarm's free face-to-face training workshops started in 2006 and since then 398 courses have been given to more than 20,000 people.
