Christmas is known for the consumption of nougat in different varieties and makes it become the protagonist of fairs and the homes of many consumers
One more year the star product of these dates, the nougat, returns to occupy the covers always of the hand of good news.
The sector does not stop betting on the consumption during the 365 days of the year.
For this, in addition to the classic sweet, offer other varieties to reach the consumer as a complement in their diet, a healthy energy for sportsmen, for example.
It is difficult but the artisans, insist that this product stop being seasonal.
Xixona is still the cradle of nougat.
Christmas is a time of year that many SMEs mark in their calendar as a key, because it supposes their higher turnover.
Although the consumption is also occurring in other stations, it is during Christmas when fairs are held that year after year in addition to becoming a perfect showcase, are consolidated.
This is the case of the Christmas Fair located in Xixona, which is already going for its eighth edition.
With it they have managed not only to advertise their nougat and sweets but to become a ritual for the attendees.
Visiting the fair is the excuse to buy the sweets they will consume during the holidays.
Therefore, workshops, exhibitions, guided tours of the old town ..., are part of this event to make the shopping experience more attractive for all audiences.
They have turned what began as a mere exhibition of the products of the earth, in a party not marked in the calendar.
Demonstrating that the union is strong and that the customer has to be surprised every year.
On this occasion with gastronomic demonstrations of the hand of contestants of a well-known cooking program.
