The free workshop "Web Analytics", organized by CECARM with the collaboration of the departments of Training and Employment and Economic Development of the City of Totana, in the Local Development Center of this town, has been taught by the speaker and specialist Antonio López .
The councilors of the areas involved, Antonia Camacho and Juan José Cánovas, respectively, attended the inauguration.
The workshop was completely free and lasted for 3.5 hours.
At the entrance of the workshop, the documentation of the workshop has been delivered and upon completion of the workshop a diploma of attendance.
As in other editions, the raffle of gifts related to the theme of the workshop has been maintained, these being a specialized book, a year of ownership and accommodation and an intelligent smartband and a grand final prize, an iPad mini among all workshop attendees of 2018.
The workshop has shown attendees how to install and configure web analytics for their online businesses, knowing how tracking works and segmentation will help customize the analytics to be really useful and help make strategic decisions.
In addition, they have guided participants how to get the most out of web analytics through real and practical examples of web analytics installation, custom report creation, tracking and segmentation, user visualization techniques, online marketing analytics and analytics for ecommerce
During the realization of the workshop, we have had a Consultancy Service, where a consultant has been present, free of charge, to resolve in a confidential manner any doubt about the matter of entrepreneurship / company.
The CECARM project is managed by the Integra Foundation, promoted by the General Directorate of Simplification of the Business and Digital Economy of the Autonomous Community, and is funded by the Employment, Universities, Business and Environment Ministry of the European Funds for Regional Development (ERDF).
CECARM develops several free training workshops in the Region of Murcia, so that interested people, improve their digital skills and can be trained to start and position a business on the Internet.